About
Founded in Melbourne, Australia, by identical twin sisters.
01
What We Do
At The Identical, we create considered garments that honour contrast — soft and sharp, vintage and modern, minimal and expressive. Designed as sets, each piece can be worn together or apart, like twins with their own rhythm but shared identity.
We’re not trend-driven. We’re emotion-led.
Inspired by the ritual of dressing and the power of duality, our collections feel like quiet moments rather than loud statements.
02
Our History
Ruby and Eliza, the identical twin sisters behind The Identical, embarked on their fashion journey while still students, driven by a shared passion for design. Their initial foray into the fashion world was a learning experience, full of both challenges and insights.
With each obstacle, they refined their vision and honed their skills, embracing the creative process while staying true to their unique perspective. Today, The Identical reflects their unwavering commitment to quality, individuality, and the art of design.
03
Learn More
Over the last four years, we’ve continued to learn and grow, forming strong connections with incredible teams who support and elevate our vision. Our close-knit team on the Gold Coast now helps us bring our designs to life through expert manufacturing and collaboration.
Family remains a constant source of inspiration and support, guiding us with their wisdom and passion. We are committed to creating unique pieces that resonate with individuality, designed to be styled with personality, and crafted to be loved by all.
04
The Identical World
The Identical World is built on duality. A place where two perspectives exist within one universe. It’s where modern womanhood meets legacy, where every fold, every mirror, and every reflection tells a story of contrast. Clothing here is more than style, it’s sustenance. Each piece is like a meal, served with intention and layered with meaning. Inspired by the quiet rituals of everyday luxury, we create garments that feel textural, emotional, and timeless.
Our collections embrace opposites not as contradictions, but as complements. Nothing is accidental. Every word, every image, every silhouette has purpose.
You don’t just wear The Identical, you step into it. Into a world that’s intimate, editorial, and always in conversation with itself.